Originated by: Dr Felicia Rivera Megret
This is the study of how people form impressions of and make inferences about other people. People learn about others’ feelings and emotions by picking up information they gather from physical appearance, verbal, and nonverbal communication.
Facial expressions, tone of voice, hand gestures, and body position or movement are just a few examples of ways people communicate without words. There are four main components of social perception: observation, attribution, integration, and confirmation.
This module looks at what social perceptions are, how they are formed, what influences perceptions and impressions and what cultural influences to bear on them.